Matalan Sponsorship Idents
(Storyboard pitch)
Multiple instances of a photo shoot are revealed when viewed through a rotating lens.
FTI Consulting
Bruce McKelvie, Head of TV at M&C Saatchi, asked Mooschool to help design and animate an ident for FTI Consulting, a global business advisory firm. The brief was to explain their “one brand” strategy; converting all of their acquired firms to the FTI Consulting brand, in an elegant and intelligent way.
Don’t faint - they absolutely love it! Well done Nick.
Currys / PC World Campaign for M&C Saatchi
Back in March of last year, Mooschool were hired by M&C Saatchi to update an After Effects template which Tandem Films had designed for Currys. It contained a teardrop shape christened the ‘Squircle’. A month or so later, we grabbed the opportunity to become more creatively involved in the project: Some Currys outlets were expanded and merged with PC World stores to create new megastores nationwide. (Currys and PC World are both part of the Dixons Stores Group.) PC World’s existing advertising was more glossy and 3D than Currys and the client wanted this to influence a new joint brand campaign.
Mooschool’s brief was to provide a project template, containing a new 3D squircle design, which could then be updated in M&C’s new in-house After Effects suites, just as Tandem had before. As the campaign progressed however, it was clear that most of the ads would need individual tailoring to accommodate the client’s requests. Working closely with M&C’s creative Pat McMenamin and copywriter Dave Edwards, Mooschool provided numerous templates for different durations, multiple products, Christmas and January Sales versions and occasionally the two brands wanted to advertise separately. Understandably, the way the logos animated coming together was of key importance and several ideas were presented before we reached the final solution.
A Christmas version was developed including 3D baubles and (subtle!) snow. The studio environment has adopted a slight purple tint at the request of PC World.
Mooschool designed the squircles’ new glossy 3D look. This sequence contains one of the previous logo animation tests which places more importance on the central applet. There’s also an early SALE animation included but this was redesigned more drastically in December. (See top video.)
Original 2D Currys ad based on Tandem’s design.
AcuVue Sponsorships
Lambie Productions teamed up with branded content consultancy, Dazzleship to produce a series of 10” Acuvue Sponsorship credits for Johnson & Johnson Vision Care. The Sequences and a special Acuvue First Look ident feature alongside LIVING channel’s first run of prime time Dramas such including CSI, Ghost Whisperer and Supernatural. Mooschool were commissioned to composite and post-produce the first stage of the project. Directed by Yann Secouet of 76Ltd and shot in HD using a RED camera, 6 x 10” sequences and a 3” First Look/Acuvue ident animation have been produced. The post involved various keying, tracking and compositing in After Effects to simulate camera zooms in and out of displays; a postcard, a mobile phone or a poster, revealing the woman’s real location. The logo animation, designed by Mooschool, consists of a 3D contact lens reveal, built using Cinema 4D. The animation is used as a transition throughout the graphics illustrating the brand’s “See What Could Be” slogan.
Yahoo! Barclays Premier League Ident
Yahoo! has the exclusive online rights for the Premier League which means they’ll be showing 5 minute highlights of every game of the season.
Mooschool were asked to produce a fun and engaging 6” ident which would cement the association between Yahoo! and football coverage. The ident will go in front of every online highlight show which is also used by The Times website.
“Katy Brand Vs” ITV2 Wed 10:30pm
(Original storyboard)
For her latest show, Katy has focused on the spoof music videos which proved so popular in the ‘Big Ass Show’ series. This time Katy actually meets the stars she’s spoofing and persuades them to join in.
World’s End Television commissioned Mooschool to produce titles, stings and transitions for the show. ITV2 like their programmes’ graphics to match the channel’s branding; glossy green in a white studio environment, it definitely ticks their boxes. Despite a suddenly reduced deadline, we managed to provide them with an HD graphics kit which included individual title endings for each star’s episode. We also keyed and composited the video for the Hoosiers episode.
Old Favourite: AXN Italy Promo “A Moment in Time”
Visit the website for more information. Nominated for categories in the Promax BDA Promotion&Marketing and Design World Gold Awards 2010.
Old News
The old blog was terribly neglected over the last year, partly due to confidentiality agreements but there’s various Mooschool news on there dating back to 2007.
